- Consider the Navigation of Your WooCommerce Store
We recommend you to flatten the navigation of your website. A flat website architecture shortens the number of clicks a customer will need to perform to reach their desired destination, and it’s a pretty popular model. They will display the links to their most popular pages plus any new or highly relevant content (like sales, or limited-edition products).
With the help of this flattened, condensed menu structure the number of clicks between the homepage and the deepest layer (or customer destination page) is greatly reduced. As a result, a visitor of your online shop will find the needed page easily. The most important of this navigation model is a great way to improve your SEO since it makes your site easier for search engine bots to crawl as well.
- Make your Products visible with Categories and Subcategories
One of the most common mistakes people make when designing a WooCommerce store it that they forget to add categories and subcategories. When a customer visits your store, it is very likely they need to sort items during their search and categories provide a quick way for them to do that. In addition, you can use the subcategories to further narrow results.
The first big reason is for SEO. The more specific pages you have with long tail key words the more likely it is that new customers will discover you in search engines like Google or Bing.
- Add Live Search to WooCommerce
In an effort to make it easy for your customers to find exactly what they want we also recommend using Live Search. These prospects will be able to view out the most popular and relevant search results of your eCommerce site in real time speeding up the online shopping process.
- Create Your Own Unique Product Descriptions
Here content is a king. You need to create a truly unique content without copy-pasting. In the end, duplicate content is another common mistake user do while building their WooCommerce stores.
It’s very easy to just copy and paste content from one product page to another. As tempting as this can be make your best to avoid it. You’ll find your pages will stand a much better chance of snagging a top search ranking if you write your own unique descriptions.
- Improve Content Internal Linking
Internal linking has always been a must thing for any successful online business. The idea is that visitors to your site read one blog article and click the links to other related posts. But today we are talking about WooCommerce sites specifically, and this is another common mistake of eCommerce website owner.
- Speed Up Your WooCommerce Store
Increasing your site speed makes your SEO better. Search engines like Google take page load times into consideration. It’s more likely for a page that loads in a second or two to rank higher than a page that takes thirty. Secondly, today even a 5-seconds delay will make your customers want to leave and it’s a top contributor to an increased bounce rate.