Benefit Having Website For Your Business

So you’ve opened a new business or you’ve been in business for some time and wondering is the investment into a website or new website worth it? Do I really need a website for my business to be successful? There are more important things to invest the little money I have right now to keep my business going.

These are all thoughts and important questions every business owner will have and in this article I will answer those questions and give 5 strong reasons why your business really do need a website.

1. YOUR COMPETITORS HAVE ONE

I’m sure you’re like most people when it comes to finding something you need. What do most people do? They go online. Whenever we need something whether we’re in a new town or at home we search the internet for the things we need and if your business is not online with a professional credible website these people will find your competitors.

2. IT COST A LOT MORE TO NOT HAVE A WEBSITE

Touching a little on reason #1 if your business is not online or even if you are but you don’t have a professional credible websites, your customers will not find you are will move pass you onto your competitor who has a strong sales targeting website. What-ever niche you’re in, on Google there are thousands of GEO targeted searches for your business niche each month, If only 100 of them resulted in sales how much income did your business miss out on because your competitors were better equipped to attract those sales.

3. YOU’RE OPEN 24/7

With a brick and mortar business, you’re open 8 up to 12 hours a day. Did you know most people search the web in the evening when most business are closed. But if you have a website then your customers can still find out about your products and services even sell if you have an online store while you’re having dinner or a sleep or on vacation. Your business continue to operate 24/7 increasing your leads and sales without you even aware of it.

4. MAKES YOUR JOB EASIER AND IMPROVES CUSTOMER SERVICE

Having a website can make running your business a lot easier and more effective. For eg. a simple FAQs page can answer popular questions about your products or services saving you time and hassle. If your business requires forms or information your customers need you can direct them to download it from your website.

You also gain interactive feedback from customers and potential clients using forms, surveys and questionnaires. This gives you valuable market research which adds value to your customers and increases your customer satisfaction in-turn increasing sales.

5. YOUR BUSINESS WILL GAIN CREDIBILITY

As we have already established people are looking for your products and services online. If you have a PROFESSIONAL website they’ll not only find you but a professionally built website, (not a freebie even though even a freebie is better than nothing) will say, “I’m here, I’m professional, I’m here for the long haul and I mean to do good business” This immediately sets a potential client or customer at ease and they begin to trust you already versus not having a website or a poorly built one. This can push them away as they can tell very little effort and money was put into and it says “I don’t care about quality, I may be gone tomorrow, I don’t care who finds me or worst I’m not legit”. To understand this just think of the last time you were visiting an unknown website to make a purchase. It can be a very scary process and you most likely won’t proceed if the website looks crappy.

So that’s five reasons why your business needs a website. There are so many more important reasons and benefits for having a website but to keep this article short and sweet I’ve chosen just these five.

If after reading this article you realize your business can use some help in the online category I’d like to provide you with help. Contact me for a free consultation to learn more and get more ideas on improving your leads and sales.

 

Common Mistake When Choosing Web Developer

So you’ve decided to go down the wiser route and get a professional web development company to help you with your business’s website, that’s great! The next thing to do now is choose the best development partner, and this is crucial as the success (as well as cost-efficiency) of your site will depend largely on them.

Not every business owner knows the telling signs of a web developer that should be avoided, however, which could lead to them investing in the wrong partner and end up losing more money due to an inefficient site.

With that, here are some red flags that you should watch out for when choosing a web development partner.

1 – The Developer Overpromises

Extreme promises on the developer’s end, while nice to think about and definitely pleasing to the ears, is more often than not, only a set-up for disappointment.

Whether the rates are high or on the lower end, if the developer’s plans seem to unrealistic or too exaggerated given the time frame, such as “doubled traffic in a month” or “turn every visit into a conversion in less than a year,” you may be better off with a different developer, one that’s realistic in what they can provide your business.

With a more realistic (and honest) developer, your mind can be more at peace when investing in their services.

2 – They Focus Too Much on Aesthetic

While a visually-appealing site is important, it must be noted that customers today are more about user experience than anything else. What’s the point of a very pretty site if the customer can’t even find the navigation button, right?

If the developer’s pitch seems to focus too much on just the visual aspect of things, like color palettes or bouncing buttons, rather than taking into consideration matters like page loading time and how well it’s going to mesh with the content, then it’s best to keep on looking.

Remember that while a visually pleasing site is important, it’s only one part of a great site, and the other components shouldn’t be overlooked in favor of aesthetic.

3 – They Don’t Ask You Questions

When it comes to developing a site, factors such as SEO and your website’s copy are important factors, not to mention your overall goal with your website.

If your developer doesn’t ask you about your SEO efforts and the kind of content you produce as well as the direction you’re going for with your website (i.e. creating a full online outlet for your customers’ transactions or just an online catalogue), then you might end up not being on the same page at all, leaving you with a website that won’t work with the rest of your strategy.

A web developer that asks you a lot of questions, however, means that they’re actually noting what you want and what your business actually needs before they begin planning. Not only does it help build a more personalized site, but it helps you actually achieve your goal better in the end.

 

All About Magento Extention

In today’s tech-savvy era, new technologies are emerging and Magento is undoubtedly one of the top entries in that list. This is an undeniable fact that since the time of its invention, Magento successfully paved new opportunities in the eCommerce development field with its time and cost-effectiveness, with its arrays of templates, themes, profit-driven functionalities, plugins and extensions. Here, in this article, you can get a detailed idea of the most popular Magento plugins of 2018.

  • Delivery Date Scheduler

Keeping the aspect customer satisfaction in mind, if you are looking for options that will help you to make product delivery on the date mentioned by your buyer, Delivery Date Scheduler is just the perfect choice for you.

Once you get this extension on your e-store, you can offer your buyers with convenient product delivery dates among which they can choose their most preferred time. Adding the calendar view also becomes easier using it.

  • MageMob App Builder

Want to build a customised mobile application for your Magento-built store? Here is the extension you would need!

Today, mobile apps are a vital part of eCommerce business. Making your business mobile would not only give you huge market but would increase your profit margin as well. Build native apps effortlessly and swiftly for both iOS and Android using MageMob App Builder and offer your online buyers an impressive and user-friendly buying experience.

Also, you can get your hands on the useful features such as Product Reviews, Product Scratch, admin and customer Notifications etc.

  • Language Translator

Want to make your e-store multilingual? Without any second thought, opt for Language Translator. How can this extension help you to make your online store more effective and more user-engaging?

Well, suppose that your target audiences are not very comfortable with English. Now, with this plugin, you can easily translate as well as edit any part of the e-store making sure it can reach a broader customer base. You can effortlessly translate CMS page details, product details, store reviews etc. without any headache! Get Language Translator and say goodbye to language blues!

  • SEO Hub

An online store won’t get the success it deserves until you apply some smart SEO strategies. The Magento extension SEO Hub can help you out in this case. With the effective help of it, you can manage data feeds, meta tags, canonical URLs along with many other things.

Moreover, this plugin offers a few remarkable value-added features such as giving notifications when anything goes wrong in execution, setting a limit for the metadata etc. Maintain a higher rank on most of the search engines with SEO Hub.

  • MageMob Inventory

As an online store owner, it is really troublesome and difficult to keep proper track of the detailed product stocks physically! MageMob Inventory is such a Magento extension that can rescue you from this burden by making the entire inventory management process smooth and transparent.

The different modules like supplier management, purchase order creation, inventory logs etc. offered by this inventory management plugin make the entire process easier and both time as well as cost-efficient. More interestingly, it is available in the mobile app format as well. You can get both the Android and the iOS version in the market.

Listing all the important plugins in this short span is really not possible. Hence, here is a list of some other business-driven plugins and extensions that you might like to check out.
→ Advance Product Designer
→ Fedex Smart Shipping
→ Quotation Manager
→ Shop By Brand
→ MageMob POS
→ MageMob Admin
→ Advance Search with Solr

Additionally, Australia Post Shipping and Australia Post eParcel are two smart Magento extensions available for Australia-based eCommerce businesses.

 

All About Woocommerce

  • Consider the Navigation of Your WooCommerce Store

We recommend you to flatten the navigation of your website. A flat website architecture shortens the number of clicks a customer will need to perform to reach their desired destination, and it’s a pretty popular model. They will display the links to their most popular pages plus any new or highly relevant content (like sales, or limited-edition products).

With the help of this flattened, condensed menu structure the number of clicks between the homepage and the deepest layer (or customer destination page) is greatly reduced. As a result, a visitor of your online shop will find the needed page easily. The most important of this navigation model is a great way to improve your SEO since it makes your site easier for search engine bots to crawl as well.

  • Make your Products visible with Categories and Subcategories

One of the most common mistakes people make when designing a WooCommerce store it that they forget to add categories and subcategories. When a customer visits your store, it is very likely they need to sort items during their search and categories provide a quick way for them to do that. In addition, you can use the subcategories to further narrow results.

The first big reason is for SEO. The more specific pages you have with long tail key words the more likely it is that new customers will discover you in search engines like Google or Bing.

  • Add Live Search to WooCommerce

In an effort to make it easy for your customers to find exactly what they want we also recommend using Live Search. These prospects will be able to view out the most popular and relevant search results of your eCommerce site in real time speeding up the online shopping process.

  • Create Your Own Unique Product Descriptions

Here content is a king. You need to create a truly unique content without copy-pasting. In the end, duplicate content is another common mistake user do while building their WooCommerce stores.

It’s very easy to just copy and paste content from one product page to another. As tempting as this can be make your best to avoid it. You’ll find your pages will stand a much better chance of snagging a top search ranking if you write your own unique descriptions.

  • Improve Content Internal Linking

Internal linking has always been a must thing for any successful online business. The idea is that visitors to your site read one blog article and click the links to other related posts. But today we are talking about WooCommerce sites specifically, and this is another common mistake of eCommerce website owner.

  • Speed Up Your WooCommerce Store

Increasing your site speed makes your SEO better. Search engines like Google take page load times into consideration. It’s more likely for a page that loads in a second or two to rank higher than a page that takes thirty. Secondly, today even a 5-seconds delay will make your customers want to leave and it’s a top contributor to an increased bounce rate.