Tips To Make Friendly Mobile Service

On April 21, 2015, Google released a new algorithm update in the name of “Mobilegeddon”. It punished the websites that were not mobile-friendly. Google designed and released this algorithm update to give more emphasis on mobile-friendly pages. As the consequence of it, many mobile-friendly websites received better position/ranking on the SERPs (Search Engine Result Pages) of Google. At the same time, the websites that lacked mobile-friendly web pages lose their ranks on the SERPs of Google.

Immediately after it, the necessity and popularity of mobile-friendly websites have increased noticeably. Now, almost all businesses look for a mobile friendly or all-device-responsive-website designed by professional website developers.

A mobile-friendly website ensures many benefits as given below:

• More website visibility
• Better user experience
• More website traffic
• Improved performance in both search market and display market
• Faster download speed
• Portability and connectivity
• Significant brand identity
• New advertising opportunities
• Better engagement with mobile-specific features like click-to-call, mapping functions, and many like these

How to create a mobile friendly website:

Use responsive design

The responsive web design ensures an optimal viewing experience and improved interaction experience. A responsive web page easily gets set well in various media environments and adapts the screen sizes (resolutions) of various internet access devices. It becomes easily visible with a minimum endeavor of resizing, panning, and scrolling across a variety of devices like Desktop, Laptop, Smartphone, Tablet, iPod, etc.

To do so, professional web designers and website developers use flexible layouts, flexible images, CSS3, Bootstrap, media queries, fluid, and proportion-based grids. Responsive web pages are smart enough to detect the visitor’s screen size and orientation. It can adopt the changed layout accordingly.

Include a viewport meta tag

The viewport is a virtual area followed by the browsers. It helps search engines to determine how every piece of content is scaled and sized on a web page. It tells a browser that your web pages need to fit the available screen sizes. Using it in the header section is always good and advisable.

Use high-resolution images

It is always advisable to use high-resolution images. It will ensure better user’s experience and high standard. The latest smartphones are using high-definition screens. These need a high-resolution image that is nearly double of a desktop resolution. Getting high-resolution images helps you avoid blurred images and other pixel related issues.

Take care of button sizes and font sizes

You must consider button sizes and font sizes. Button sizes and font sizes matter a lot for the smartphones and other mobile devices. The font size must be at least 14px. Similarly, the button size should be at least 44px by 44px (according to Apple’s design guidelines).

 

All About Website Development

A website is your doorway to the world. It showcases to everyone what you are, what do you stand for and what you do, the way you want. Trends have shown that the constant evolution and expansion of this digitalized world-arena has been mind-boggling, to say the least. Hundreds of websites are popping up every minute of the day. Internet has developed into a market that can just not be ignored. It has thus become essential for each company to remain on top of things happening in the website development services sector. Here is a checklist of technologies that are bound to rule this roost:

• NEWER INTERFACES WITH BOLDER DESIGNS, COLOR COMBINATIONS AND TEXT FONTS: The coming times belong to the ‘be seen’ concepts. Customized Website Development is done with the primary aim of attracting the intended viewer attention. Eye-catching bolder designs with bright and multi-color combinations are touted to become the in-trend. Common fonts and writing techniques of the same old text are also being evolved to provide a new look to the created designs.

• RESPONSIVE WEB DESIGN WITH AUTOMATED CHATBOTS: Static web pages stating straight text are being replaced with webpages that customize its size and resolution as per the viewer mode of viewing, i.e. a smartphone, a laptop, a smart television, etc. Web pages shall be completely adaptable to all smart devices complete with inherent systems of chat-bots to answer all viewer queries simultaneously. These inclusions shall especially influence the way e-commerce website development is done.

• GOING THE VIRTUAL WAY: Websites shall not only have information and images, they shall provide complete experiences to the viewer. Riding the Virtual Reality and the Augmented Reality bandwagons, websites shall seem to the viewer as if entering a complete 3-dimensional world of knowledge and information about the intended product or service. These are the technology next platforms.

• INTRODUCTION OF CONTENT FEEDS BASED ON ARTIFICIAL INTELLIGENCE: Soon, the websites look and content shall change as per the interests and requirements of the viewer. It is being made possible by Artificial Intelligence. The computer software tends to notify viewer interests and the websites of the future shall dynamically change their look and feel as per this interest feed itself.

Ideally, the look and feel of a website should primarily be dependent on the product and market targeted, secondly on viewer preferences and then competition. Your website is your image, your store viewed globally. Give it the optimum care it deserves.

 

All About Web JS Development

Angular JS is an open source framework for building web applications. Tech giant Google maintains it. Coders face many issues while developing and testing any code. It resorts many of the challenges which the coders may face.

AngularJS mixes HTML codes and app modules to form a framework. Its earlier base was Model View Controller (MVC) Architecture. It was mainly in use for planning rich web applications. But, situation has been on a change since the introduction of the Angular JS 2.

The new and superior features of this technology are a boon for the Angular JS Development Companies. The advanced technology can now naturally be in sync with models and view. This makes AngularJS web development a very simple process.

In short, some of the stand out features of AngularJS are:

– Two-way data binding

– MVC structure

– Directives

– Templates

– Dependency injections

– Testing

Apart from these basic advantages, these are the few reasons which make Angular JS the first choice for web development.

Let us look into these advantages in detail:

Most widely used Framework
AngularJS is one of the most widely used frameworks for creating websites. Also, for the mainstream development, Angular JS is in use. Moreover, it has a fine support of a global community of keen and talented developers.

Declarative Code Style
The most hectic job in coding is writing codes for every little function. You need to write multiple codes for adding a single function. With the declarative coding paradigm, AngularJS ensures that the coders have to write fewer codes. The coding reduces for executing the same goals. In simpler terms, you do not need to write all the steps involved in any action. You just have to write the final steps!

Wide Recognition
AngularJS web development is a globally known framework. It is in use for developing high quality apps. In addition, it is also known for developing hybrid apps. Many development frameworks and stacks across the world are using AngularJS for this purpose. It has a wider global acceptance and is trending currently as a technology for developing web apps.

Data Binding
For enhancing the testing ability, Angular JS is in use. Testing enhancement is because the decoupling of data can have the view of DOM element or HTML. The developer can effortlessly identify the logic that controls this data. Moreover, the data separation is also very simple. Hence, the division of UI element and its representation makes viewing a pleasing experience than other frameworks.

We have seen the positives of Angular JS development. Now, let us see why few web development companies remain distant from using AngularJS.

The Disadvantages of AngularJS

Performance Glitches
As the apps developed under the AngularJS framework are dynamic. These dynamic apps lack in performance. Sometimes complex single page apps can have some lags and show glitches while performing.

Need Professionals
An entrepreneur may look at Angular JS as the best suitable framework for web app development. But, you get to know that your classical web development knowledge would create confusion when you use AngularJS. Features like dependency injection and firm can be challenging for you. Either you will have to invest more time in learning or you may have to look for professional help.

JavaScript Mandatory
Nothing in the world is absolute. Is it universal that all the computers and laptops would have a JavaScript support enabled? When you own a business, you want to reach maximum number of people. When JavaScript support is missing, your website or app would not be able to reach these people. Your web app would become less useful. Instead, if you use HTML as the base for web development, this problem eliminates.

 

How To Upgrade Your ECommerce

Upsells and Cross-sells are a very effective sales strategy that has been used long since these terms were incepted. Brick and mortar retailers use it all the time and the strategy is even more effective in online stores. Why? Because of all the data and analytics, you can generate about a visitor with robust algorithms that tracks user activities as soon as a visitor lands on your e-Commerce website.

However, what many merchants seldom forget is the fact that these strategies are as good as how well these are implemented.

Read this post until the end to find out the best Upsell and Cross-sell extension available for top 5 E-commerce CMS solutions.

Let’s begin by understanding the basics

What are Upsells and Cross-sells?

Upselling is the instance when a seller encourages the buyer to purchase a better version of a product being reviewed or shortlisted by the buyer, whereas in cross-selling, the seller invites the buyer to look at additional products in association to the intended product purchase – attempting to do a bundled purchase, in turn increasing the cart value of the customer.

Why Upselling and Cross-selling important for E-commerce business

The blunt answer is to increase sales.

What one really needs to understand here is that these strategies are not meant to clear up your stocks and get countless orders. These are most effective when used to help customers win by helping them make the most value for money purchase.

If done correctly, it can:

  1. Increase customer retention.
  2. Increase average order and customer value over time.
  3. Increase repeat buyers.
  4. Increase word of mouth marketing.
  5. And most importantly, increase sales

According to Marketing Metrics, it is 50{9606e5726fe61c1d14a6a1527d5aaec9c71dc4ddfabca9f452322007309404f1} easier to sell to existing customers than new ones.

It’s all about impressing your existing customers, retaining them and selling them while new customers get converted into this loop.

5 Tips To Do It Correctly
Whether you decide to Upsell, Cross-sell or both, what is important is to do it the right way. Do not use it as a tool that can generate sales, instead use it to deliver superior customer experiences.

Customers will only get frustrated if you increase the number of steps that take them to purchase a product by unnecessarily pitching countless alternatives or combinations. Whereas, they will be really impressed if you analyze their purchase patterns/interests and recommend something that they might have missed.

Graham Norton “Editor in Chief for Econsultancy” effectively summarized in his blog post how Godaddy and VistaPrint spoiled their checkouts with Upsells and Cross-sells by introducing 10 steps of Upselling and Cross-selling before a customer actually checks out.

Follow these 5 thumb rules before setting up Upsells or Cross-sells:

  1. Offer upsells or cross-sells that are genuine and makes sense when they show up. For example, if a customer is looking to purchase a new mobile phone, cross-selling a screen guard/phone case might be a good idea. On the other hand, if a customer searched for mobile phones in the price range of $500 and has added in the cart a phone that has outdated hardware configuration, then you can upsell a better phone. The idea should be to provide better customer experience rather than cheap recommendations which a customer can see through.
  2. Setup customer personas to make relevant suggestions. This allows you to categorize your audience in different persona categories and then push suggestions based on that. Upselling and Cross-selling without pre-analyzed facts will never work.
  3. Always add some context while Upselling or Cross-selling by adding a short 1-2 line description of the reason for your suggestion. This establishes a sense of acknowledgment in the customer that you have done your website understands what the customer wants and is helping him make better purchases.
  4. Utilize cross-sell techniques mostly on the check-out page for recommending bundled purchases. This lets take advantage of the impulse purchase. On the other hand, suggest upsells before a customer picks a product as this will not spoil the customer experience of removing the product from the cart and then adding a new one again.
  5. Always keep the final price below 25{9606e5726fe61c1d14a6a1527d5aaec9c71dc4ddfabca9f452322007309404f1} of customer’s original cart value. Studies suggest that if the final cart value including upselling or cross-sell product goes beyond 25{9606e5726fe61c1d14a6a1527d5aaec9c71dc4ddfabca9f452322007309404f1} of the original cart value then the customer will either ignore the suggestions or will simply abandon his cart.

Utilize these extensions for top 4 E-commerce CMS solutions:

  1. Magento – Automatic Related Products from MagePlaza ($199-lifetime license)

While Magento (one of the best E-commerce CMS in the market), already has the option to manually setup Upsells and Cross-sells, Mageplaza’s Automatic related products extension take it a step further by using pre-set rules to establish relations between displayed products and related items. The ability to setup unlimited rules for each product makes this a must-have extension for your store if you are looking for a self-evolving product recommendation engine.

  1. Shopify – Product Upsell from BOLD APPS ($9.99-$59.99/month)

Product Upsell is one of the most successful Shopify apps for setting up Upsells in a Shopify website. With over 500 reviews, this app is loaded with features and allows you to setup relevant upsell offers and add-on products based on customer’s shopping cart content, total cart value or even a combination.

  1. WooCommerce – Beeketing Automated Marketing Suit (Free)

With 3000+ active downloads and over 238 positive ratings, Beekting is a complete marketing automation suite that lets you set up relevant upsells and cross-sells items for each product. In addition to this, the plugin allows you to setup sales gamification, the last step upsell and smart auto recommendation functionality to deliver a superior customer experience.

  1. BigCommerce – Unlimited Upsell by Unlimited Upsell (Free – $59.95)

8Upsells is a team that dedicatedly works to deliver upsell and cross-sell solutions. Their BigCommerce addon is a gem for merchants. It is easier to setup, provides unlimited upsells including different promotions based on different conditions. With over 60+ positive reviews, no doubt this extension is a great hit among the BigCommerce community.

Conclusion

An E-commerce store is always driven with the aim to increase sales and orders. With personalized recommendations that keeps the customer’s requirements in perspective, you can increase your revenues and generate more customers and deliver a better experience. Setup a strong technological backend alongside it to manage your customers and sales effectively with the assistance of best e-Commerce website developers in India.