Benefit Of Content Makeover

Businesses adapt and change as they grow and often these changes are overlooked on their website.

While you may have added another offering and placed it in your website navigation, it’s important to assess how that new product or service alters your overall goals with your user and to respond to user behaviour.

It may not be a new service but a new goal for your business. Take stock of your goals and see if they’re reflected in your current content.

A content makeover isn’t the same as a new website.

You’ll be keeping your same CMS and theme and working on what is displayed and how users find it.

Keep reading for the specific areas to pay attention to when evaluating your website and determining it’s need for a content makeover.

Install Google Analytics

When your website was first created, Google Analytics may not have been installed in order to assess its performance. Now that your site is running, it’s a good time to get that code in there. If you need help with that just let us know in the comments or contact us directly and we’ll make sure you have Google’s free analytics running properly.

Having this analytical data is a great way to start a content makeover. Within that data you will be able to see how your users used your website. This can really change your focus and show you what users see value in.

Analyze Social Media Data

Another great spot to check is your social media. If you haven’t been updating it or using any sort of content strategy, don’t worry. While it is vastly preferable to have those essential bases covered, your account will still be able to show you a little bit about how your users perceive you and who is interested in your business.

Look for any keywords relevant to something you offer in the descriptions and bios of accounts who follow yours. Now click through to their accounts and get reading! If someone specializes in what you do and is sharing content about it, you can use their own engagement to help direct your content update.

What did their followers like? What did they share most? If you offer something related to it and haven’t placed any importance on it or it’s a new offering, then you know to update that so it’s more prominently available to your users when they land on your Home page.

You want to emphasize what you can see users are interested in. In doing so you can reduce the number of clicks it takes before your users get to their desired page within your website.

Prune the Clutter

This is also a great opportunity to prune anything that has seen no traffic or ROI and isn’t essential to your business.

Some business owners even don’t remember what is on their website after a while so make sure you read every single word on every page just in case you have some outdated information.

A cluttered navigation is an easy way to put users off. When it comes to websites, the golden rule of 3 still applies: no more than 3 steps in between a user landing on your website and them finding what they want. Plus, no more than 3 seconds for the page to load so they can find what they’re after.

If you don’t have those covered then your website will not perform as well as it could. Delete what you don’t need and neaten up that nav!

Evaluate Site Performance

Now some technical tips. These will be kept simple but if you really want your website to perform contact our web development experts.

The technical and search engine optimization side of websites are much more connected than ever before. Google really puts a magnifying glass over your site when evaluating how you will rank.

Even if you have every on-site SEO signal on your site, they don’t mean as much as performance indicators like bounce rate (how often someone lands on your site and leaves right away) or time on site (how long they stay on a page once they landed on it).

Site performance is key. Look for anything slowing your website’s load time. You might be running an outdated plugin, have images that are far too large, or be loading certain code called scripts, which should be deferred until your content is visible to the user without scrolling.

If you can see your website is loading slowly but aren’t sure what’s causing it, then contact a professional.

Start with a Site Analysis

Your content makeover shouldn’t be something you dread and doesn’t have to be painful. Expect it to take weeks or even months and don’t stress over it.

The best place to start when attempting your makeover is a professional website audit.

 

How To Make Mobile Application

In the present mobile world, for any small business an application is important. However, a bad mobile application is no superior to having no application at all. It’s difficult to shake off the bad brand impression you will get for your app not created in a way that draws in clients.

To make a fruitful mobile application you have to follow a methodical way to deal with application development. We have explained 6 steps to make a fruitful mobile app development to enable you to out in this procedure.

Here are some steps to create an effective mobile app:

An awesome imagination leads an incredible app:- Before you begin planning an application, you truly need an imaginative thought that will connect with the group of audience. As there are a few mobile applications officially accessible for mobile clients, thinking of a special niche is critical. It’s important that upcoming mobile application is vital, propels on another application, and resolves a specific issue. It is prescribed to do some market surveying to find a remarkable niche. Ensure you realize what you will offer before you begin building up an application.

 

Keep it clear:- With regards to mobile apps, the simplicity plays an imperative part. On the off chance that your recently launched application is pressed loaded with superfluous features, you are probably going to not get wanted success. The final result of this kind of task will be a mobile application which isn’t simple for crowd to use with a few neglected features. Toward the end, most clients who attempt it will uninstall it soon. A few reviews have likewise revealed that the less demanding an application, the more clients will like it and make it more fruitful. Along these lines, try to launch a negligible reasonable application with basic yet inventive features, and see the reaction of clients. Afterward, you might have the capacity to build up an updated second version of the application, potentially with some energizing features.

 

Native apps offer superior performance:- Remembering the theme of speed and accommodation, realize that native application development produces the best results in such manner.

 

Have an application marketing technique:- Unfortunately, most entrepreneurs don’t focus on marketing that is a standout amongst the most critical parts of mobile application development process. It is very suggested that you begin making strong marketing processes in cutting edge. Each effective digital product has a well thoroughly considered marketing plan that encourages them get new clients. The marketing methods can run from PR to supported messages via social media, to PPC and past.

 

Make use of the advance technology:- The universe of mobile changes quickly, so ensure your application won’t depend on out of date tech. In case if your application is outdated this converts into offering a more terrible mobile shopping experience than contenders. Make a point to connect with experts in the field who will inform you on the most recent developments expected to make a retail application successful.

 

Plan your ongoing or user engagement:- When you launch your application, and it’s accessible to install from the app stores, you need a plan set up for drawing in with your clients. Applications offer magnificent opportunities for organizations to draw in with their clients, however this exclusive works if you design ahead of time how you will do this. Consider how to utilize push notification and execute your in-application messages. These must be applicable to your clients and keep them on your app. Remember your geo-fence tools either. These let you send area based messages to your clients, yet another reason behind why mobile power rules!

These are some important steps which should be considered while building up an application. If you want more help in creating a mobile application for your business, then contact the mobile app development company.

How To Make Your Website Look Profesional

Designing your own website may be a good idea when you have a limited budget. When your business starts making money, you can hire a web designer and then you are capable to focus on the crucial things. You were considering this, right?

However, the design is much more important than you can imagine, especially when you are a start-up and you want to expand your business. When you are running an online company, visitors will make their opinions based on the website`s details. You should keep their attention. They already have trust in a few brands, so why should they suddenly start to believe you too? Therefore, if you don`t want to lose them, you must attract their attention and admire them in the first few seconds.

The details are those who are making the difference and they have to be selected carefully if you want to build a brand. These are the most common web design mistakes that are made by designers.

1. Inappropriate Use of Templates

Templates are usually used by small businesses. If you are using them too, you should hire a designer who will adjust the template to your business`s needs. You can get even a really good product.

A common problem with websites build with pre-designed templates is the poor visual connection between the logo and the rest of the website. Therefore, if you must use a template, try at least to be not so obvious.

2. Typography Problems

Fonts are much more important than most designers think. They can complement or completely destroy your design. The biggest typography problem is that there is usually a very small contrast between the letters in the headline and the body of the text. Use letters with more weight for the font in the title and make it obviously more important than the rest of the text.

3. Using Black Backgrounds

The background colour covers most of your website, so be careful with your choice. Fully black backgrounds never look good, unless they are professionally designed. Certainly, the white colour is a safe choice, but most of the designers are using light grey background.

4. More Calls to Action – CTA

Each page on your website should have only one main call to action. Visitors can get confused if you don`t give them only one action to complete. They can get confused and probably will leave your website instead. Eliminate as many CTAs as possible and help visitors to make a decision easily.

5. Readability Problems

If the text cannot be read, it doesn`t matter how good it is. Many small details can affect how the text will be read. You should carefully fix problems like a small font size or small contrast between text and background.

6. Outdated Web Design Trends

All websites that use excessive design with shadows and overflows just seem out of date. Although you can try to improve by adding 3D effects, it’s still best to look for options offered by the flat design. It will easily adjust in terms of adaptive and responsive design. Also, you should stop using Flash on your website. Latest versions of the browsers like Chrome, Firefox etc. are not displaying Flash content by default. Nowadays, websites are migrating to open web technologies like HTML5 CSS3 and JavaScript, which are faster and more powerful than Flash.

7. Non-Responsive Web Design

These years, the responsive web design has become very popular among the business owners who are realizing the importance of having a website that has been created with responsive design features. Having a responsive website will provide cross-device compatibility and your site will look great on mobile phones, tablets or monitors of any size.

 

Why Using WordPress

Websites are an important platform for businesses. A website allows businesses to showcase what they’re all about. This comes in handy for businesses whose clients from other parts of the world couldn’t make their transactions in person.

Your website can provide you with the otherwise lost opportunity to talk about your products or services at length. It helps you make your potential client see why they should invest in your products or services.

Fortunately, quality website development isn’t reserved solely for bigger corporations anymore. Thanks to the rise of digital marketing companies, ensuring that your content is well-displayed for your potential customers’ viewing pleasure is well possible.

Aside from these agencies, there’s a great tool that has allowed countless websites to flourish without costing their companies thousands -WordPress. So just how does it help you present yourself better to your market?

First of All, It Lets You Make Blog Posts

For a lot of websites, whether the business is selling products or offering services, a blog section is included. This section can be used to showcase testimonials and informational material that helps you show potential clients why you’re the right choice.

You’re Ensured Automatic Updates

Updates are an important aspect for websites to maintain their functionality as well as security. While manual updates are just as effective as automatic updates, the latter allows your site to be updated at the soonest possible time.

With that, even if your web development team is off for the day, you can be assured that your site is being taken care of. When your team is back on the job, with the updates done, they can work on other tasks like improving design.

You Can Add Your Own Personal Flavor

WordPress is open source. This means that while the blog is built with WordPress, you can easily modify it using different plugins and themes to fit your preference. All these allows you to set yourself up a blog that fits your business’s branding without any of it costing you a cent.

It’s Great for/with SEO

Part of being a successful site is being visible. And more often than not, search engine optimization is the key to this. Fortunately, WordPress is quite the SEO-friendly platform. There are free plug-ins like the one from Yoast that help developers keep track of ranking and performance.

Finally, It’s Reliable

A lot of the internet’s most popular sites like The New York Times website and Mashable are WordPress users, so you know you’re in good hands. WordPress is a popular choice for blog-website integration, and for very good reason as evidenced by these sites, and by your site eventually.

WordPress is undeniably a great tool that no business should pass up. It works, it’s adaptable, and best of all, it doesn’t have to cost you anything.

Note, however, that no matter how great WordPress is as a platform, you’re going to need people who have experience working with. If you want to make the most out it, you’ll need people who can make sure that the tools and plug-ins and such are utilized and installed properly.